Berfore Tredmasters and BanDai Creation, there was the Horizon's 14" Godzilla vinyl action figure.  Less than what was expected, the figure was not as bad as some had claimed. Preproduction and advertising material released by Horizon gave the impression that their entry into the Godzilla figure field would rival Bandai's 14" Godzilla figure, not only in styling and price, but would be readily available through most toy stores in the United States (as opposed to the specialty stores that carry the Bandai figures). In fact, the photograph on the box shows a very impressive figure, dark in color, with well definable features and nicely painted eyes.

Unfortunately, after the box has been opened and the figure removed, shortcomings become evident: misproportioned body size, head, and tail, undefined features, poor detailing and painting (colored an olive green). It would appear that Horizon roughly copied the Bandai figure, changing certain dimensions in the stomach, hips, and head areas, then pushed them out as quickly and cheaply as possible. It has been rumored that Steve Wang, the artist who sculpted the original mold, was so upset by the final product that he has refused to work with horizon again.

As one contemplates the figure, it brings to mind the American Godzilla used in the NlKE commercial more than one of the Toho versions. However, with all its drawbacks, this "King of the Monsters" does carry some advantages. First, it was a great improvement over the Imperial Toy's 12" articulated Godzilla which sold at Toys 'R' Us for around $25. Second, it was relatively cheap, $40 at the old Children of Paradise in New York City, compared with $85 to $100 for the Bandai figure. Also, it was easy to find.

Collectors interested in adding this figure to their collection should be made aware that it is very hard to find.  A recent search on eBay found only two figures listed.  If you are just starting a kaiju collection and have limited funds, then I would suggest you contact one of the many Japanses toy importers, as dollor to yen rates have made the Bandau figures quite affordable. In addition if you're a perfectionist or already have the Bandai figures, tracking down Horizon's figure would be a waste of time, space, and money. Of course, if you're like me and want just about anything Godzilla, then by all means its worth the hunt!

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Article © 2004 John Rocco Roberto/Visagraph Films International.